BBA: Subjects and Specialisations
^ UpThe BBA comprises of 240 credit points. It is available as a generic option as well as eight other specialisations.
Below each specialisation heading are links to the specialisation subjects. View the subject options PDF for elective subject options and an overview of the BBA subjects and specialisations.
The core subjects for all specialisations are:
- Information and Communications
- People I
- Operations I
- Finance I
- Marketing Principles & Practice
- Entrepreneurship
In addition, Integrated Project I & II must be completed.
BBA — generic
Australian Institute of Business Administration
Core subjects plus elective subjects equivalent to 140 credit points must be completed.
BBA (Marketing Management)
Australian Institute of Business Administration
Core subjects plus the following subject specialisations:
- International Marketing
- Creativity and Innovation
- Electronic Commerce
- Strategic Management: Principles and Practice
- Operations II
In addition, elective subjects equivalent to 70 credit points must be completed.
BBA (Human Resource Management)
Australian Institute of Business Administration
Core subjects plus the following subject specialisations:
In addition, elective subjects equivalent to 80 credit points must be completed.
BBA (Human Resource Development)
Australian Institute of Business Administration
Core subjects plus the following subject specialisations:
In addition, elective subjects equivalent to 80 credit points must be completed.
BBA (Logistics and Supply Chain Management)
Australian Institute of Business Administration
Core subjects plus the following subject specialisations:
- Project Management
- Microeconomics
- Operations II
- Distribution and Marketing Logistics
- Purchasing and Supply Chain Management
In addition, elective subjects equivalent to 85 credit points must be completed.
BBA (Finance)
Australian Institute of Business Administration
Core subjects plus the following subject specialisations:
- Electronic Commerce
- Project Management
- Macroeconomics
- Microeconomics
- Quantitative methods
- Finance II
In addition, elective subjects equivalent to 80 credit points must be completed.
BBA (Leadership)
Australian Institute of Business Administration
Core subjects plus the following subject specialisations:
- Project Management
- People II
- Leadership Issues
- Strategic Management: Principles and Practice
- Business Ethics and Social Responsibility
In addition, elective subjects equivalent to 75 credit points must be completed.
BBA (Tourism and Hospitality Management)
Tourism Institute Australia
Core subjects plus the following subject specialisations:
- Electronic Commerce
- Marketing for Tourism and Hospitality
- Professional Meetings and Event Coordination
- Tourism and Hospitality Management Perspectives
- Operations for Tourism and Hospitality
In addition, elective subjects equivalent to 80 credit points must be completed.
